FAQ
What exactly does Lead Muffin do?
At Lead Muffin, we turn more of your website visitors into leads and customers. How? We analyze session recordings, heatmaps, and other visitor behavior data to spot what’s working, and what’s not. Then, we either roll up our sleeves and make the UI/UX improvements ourselves or hand over clear recommendations for your team to implement. The end goal: a higher-converting website that works harder for your business.
How does your “only pay if it works” model work?
Simple: if you don’t get results, you don’t pay. We take on all the risk upfront because we’re confident we can make your website perform better. You only pay us after you’ve seen measurable improvements. More leads, more conversions, more wins. No guesswork. No gimmicks. Just results.
What kind of results are we talking about?
We’re all about moving the needle on what matters most: leads and conversions. Whether it’s more people filling out your forms, booking demos, or making purchases, we focus on measurable actions that grow your business. And we’ll agree on what success looks like before we start, so we’re all on the same page.
Do you need access to stuff like analytics or CRM?
We’ll need access to certain data to do our job right, but we keep things secure, confidential, and professional. Think of us as a stealthy, highly-trained UX task force working in the background, no disruption to your existing processes or teams. We’re NDA-friendly and GDPR-compliant. Our team takes data privacy seriously.
How long does it take to see results?
Most clients start noticing improvements within a few weeks of implementing changes. The exact timeline depends on things like your traffic volume and the size of the updates we’re making. Rest assured, we don’t waste time. We’re fast movers because we only get paid when things get better.
Do you work with our team, or do you tackle everything?
Both! Some clients hand us the keys and let us drive; others prefer we work alongside their in-house team or developers. Either way, we make it easy and collaborative. We adapt to your workflow, not the other way around.
What happens if it doesn’t work?
If we can’t improve your lead generation or conversions, you don’t pay us a cent. No hard feelings. We’re confident in what we do, but we’ll be upfront with you at every step. In the event that there’s no opportunity to improve, we’ll tell you that too.
What if we’ve already done CRO or UX improvements?
Great! But there’s always room to level up. Even well-optimized sites have blind spots, and user behavior evolves. We bring a fresh perspective and deep analysis to uncover hidden opportunities you might have missed. Our biggest tool is session recordings and lots of coffee. We take time to review hundreds of recordings before coming up with a game plan. No AI and no assumptions.
Will this mess with our brand or existing design?
Not at all. We work within your brand guidelines and respect your design system. Any changes we suggest or implement will feel seamless, on-brand, and aligned with your vision. We enhance your user experience without reinventing the wheel (unless that’s what you want).
How do you know what to change on our site?
We let the data do the talking. By watching session recordings, analyzing heatmaps, and reviewing user flows, we find friction points where people hesitate, get confused, or drop off. Then we prioritize fixes that are most likely to reduce that friction and boost conversions.
Is there a contract or long-term commitment?
No long-term contracts. We work on a performance basis. If we don’t deliver results, you don’t pay. We believe in earning your trust by delivering value, not locking you into complicated agreements. We're quite flexible with our contract and payment terms. Just get in touch and we can discuss terms that fit your goals and expectations.
How much do you charge if we get results?
Our pricing is tied to the value we create. Typically, we work on a success fee basis, either a percentage of the additional revenue we help you generate or a flat fee based on percentage of growth. We’ll discuss and agree on the specifics before we begin, so everything’s clear and fair.
Do you get paid forever if our results keep improving?
Nope! We don’t believe in endless royalties or taking a cut forever.
Our compensation is tied to the results we help you achieve for a clear, limited period. After that, you keep all the upside. We want long-term partnerships based on trust and performance—not lifetime commissions.
